What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

The Principles of Copywriting: Follow the 4 Cs

The Principles of Copywriting: Follow the 4 Cs

When it comes to copywriting for marketing & advertising, the manner in which you convey your message wields remarkable power. Crafting compelling and persuasive content is an essential skill if you hope to effectively promote your product or service. Whether you’re writing a product description, a social media post, an email campaign, or a blog…

Sparktoro 5-Minute Whiteboard: Zero-Click Marketing 101

5-Minute Whiteboard: Zero-Click Marketing 101

Why it’s worth checking out:

We are entering a new age of social media where the platforms no longer want you to leave their site. What does this mean for business? Well, it means that we have to become experts in zero-click marketing! This article from Sparktoro sums up the shift we have made in the past few months with many of our clients, focusing on crafting high-quality posts without links.

Moz How to Optimize Existing Content for Featured Snippets
SEO

How to Optimize Existing Content for Featured Snippets

Why it’s worth checking out:

Looking to get your website content featured at the top of the SERP? Well, optimizing your existing content for featured snippets in the way to go! This article breaks down the steps for identifying opportunities for featured snippets and making changes to your content to increase the chances of being featured.

MOZ Diving for Pearls: A Guide to Long Tail Keywords – Next Level
SEO

Diving for Pearls: A Guide to Long Tail Keywords – Next Level

Why it’s worth checking out:

Are you struggling to rank for highly competitive keywords? Do you want to discover a hidden gem that can boost your website’s visibility and drive more targeted traffic? Then you’ll probably benefit from the power of long-tail keywords! This Moz post outlines how to find—and leverage—long-tail keywords to take your SEO strategy to the next level.

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