Don’t waste your money on a flawed web design process

If your goal is getting more leads, the traditional web design process is inherently flawed and, in fact, sets you up for failure.

Find out why.

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The traditional model is broken because:

Audience attraction & audience conversion are afterthoughts.

These are the two essential elements to online marketing success; your website is just one means to that end. The traditional model focuses so heavily on that one means that it generally ignores the ultimate goal. The right

formula is a customized combination of website, CRO, SEO, PPC, targeted landing pages, lead magnets, drip campaigns, and content marketing.

Our model is geared towards getting faster ROI with trackable results

The traditional model is broken because:

You commit tens of thousands of dollars up front with no one taking accountability for results.

We structure our projects differently and we guarantee results. We only take on clients we feel we can truly help. If we do add you to our list of select clients, we’re so confident in our

approach that we’ll work for free if you’re not seeing significant ROI within two months of launch.

Our model limits your risk and guarantees results or we work for free

The traditional model is broken because:

Your needs are determined prior to strategy, so you blow your budget on an adversarial and scope-limited process.

Defining what you will get for your investment is important. But to commit tens of thousands of dollars on a fixed course that is determined prior to discovery, strategy, and testing simply

doesn’t work. We get results faster and continue to grow return for every dollar invested.

Our model is designed for better collaboration and accountability

The traditional model is broken because:

Great design and copywriting alone do not create an effective website.

These elements are essential for success, but they need to be guided by usability and conversion rate optimization principles—not opinions or egos. Your audience should make the final determination on what “works,” not our

copywriter or designer, and not even the president of your company. Our work clearly shows that we believe in a superior product, but one that is driven by strategy and tested results.

Find out what a process looks like when the tail isn’t wagging the dog >

The traditional model is broken because:

Most of the marketing dollars are spent before a single viewer interaction, not after.

A 20K investment in website redesign may lead to a modest jump in conversions. But a 5K post-launch investment in testing and optimization will likely yield triple-digit improvements in attraction and conversion. The last thing you

want to do after launching a new website is start changing it—but that’s where and when the real gains are made. By front-loading the process, blind to real-world results, the traditional model is inherently structured for failure.

Find out how we put the horse back in front of the cart, where it belongs >

Ready for results? The bucks start here.

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Come see us:
300 State Street, Suite 405  |  Rochester, NY 14614

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