Alliance Sweepstakes
Time Frame: Two Years (2015 - 2017)
50%
Reduction in CPA
300%
Increase in Qualified Leads
Just like a sweepstakes contest, this paid search account quickly became a winner for Alliance.
Background
Alliance Sweepstakes is a sweepstakes and contest administration company with over 70+ years in the business; their knowledge and expertise on sweepstakes management is second to none. While they excel at sweepstakes management, their PPC management left a bit to be desired. Like many companies, they had dedicated a huge budget for PPC advertising but weren’t seeing the ROI in actual conversions. Lucky for them, Accelerate Media was up to the task and took over PPC management in the spring of 2015.
Challenge
Before a(m) took over management of Alliance’s PPC account, it was costing Alliance $400+ to acquire a new lead. They were averaging 3 leads per month, which means only 3 companies were potentially interested in having Alliance run their sweepstakes for them. The rest was wasted ad budget – yikes. Our challenge was to revitalize their PPC campaign in order to reduce the amount per lead and up their monthly lead numbers.
Our Solution
PPC Optimization
300% INCREASE IN QUALIFIED LEADS
We were quickly able to re-orient their advertising to reflect the intent of the companies who needed help with sweepstakes administration. In order to improve performance, we structured the targeting in such a way to not advertise to consumers who were searching for ways to win sweepstakes, refining the schema to only show ads to businesses offering a sweepstakes to consumers.
Thanks to extensive marketing analysis, the trends quickly reversed. We provided Alliance an over 50% reduction in their average cost per acquisition, lowering the prices from $400+ to around $140. Even better, the volume of qualified leads increased from an average of 3 per month to over 15 a month – a 300% increase. With a healthy amount of leads flowing in each month, Alliance was able to close more deals and run more sweepstakes contests for other big brands. Cha-ching!
“My company has worked with Accelerate for the past 8+ years and couldn’t be happier. I consider their help & guidance a large part of our business growth.”