This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Looking to get your website content featured at the top of the SERP? Well, optimizing your existing content for featured snippets in the way to go! This article breaks down the steps for identifying opportunities for featured snippets and making changes to your content to increase the chances of being featured.
Why it’s worth checking out:
Are you struggling to rank for highly competitive keywords? Do you want to discover a hidden gem that can boost your website’s visibility and drive more targeted traffic? Then you’ll probably benefit from the power of long-tail keywords! This Moz post outlines how to find—and leverage—long-tail keywords to take your SEO strategy to the next level.
Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.
Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
Is email marketing dead? This marketing strategy is far more effective than you may think. Find out if this could be impactful for you to adopt into your marketing plan!
It’s only the beginning of 2023, yet we’re already witnessing the emergence of new tools that are set to revolutionize the way search engines present their SERPs. The pace of innovation seems relentless, with each passing day bringing with it new technology and features that surpass those that existed last year—or even last month. Moreover,…
Social media is a great tool for businesses of all sizes. However, if you’re a B2C business, you may be focusing your efforts on platforms that generate little engagement. Check out the preferred channels and why to use them.
Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.
Why it’s worth checking out:
Do you find yourself trying to sound smarter than you actually are? When talking about strategy vs. tactics many people try to use the two interchangeably—but there is a difference. One of the top marketers in the industry dives into the difference, and it’s definitely worth the read.
Why it’s worth checking out:
For all of our clients we like to talk SEO and content writing with them about their website. What does this mean? How do we do it? Take a peek behind our “curtain” and see a little of what we do while working on SEO for our clients.
Why it’s worth checking out:
Do you feel like you’re apologizing for everything? Are you as sick of it as others probably are? We’re digging this article from Indeed that advises different phrases to replace in your emails if you feel the need to apologize when it is not necessary. These tips will allow you to be sincere while still maintaining your professionalism.
Why it’s worth checking out:
As remote work increases, so does loneliness. Creating a workplace that cultivates relationships between employees has been found to increase motivation and productivity among workers. Here are simple ways to help your employees build bonds with each other in and out of the office.