What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

SparkToro Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That

Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That

Why it’s worth checking out:

Do you find yourself trying to sound smarter than you actually are? When talking about strategy vs. tactics many people try to use the two interchangeably—but there is a difference. One of the top marketers in the industry dives into the difference, and it’s definitely worth the read.

Indeed What To Say Instead of Sorry in an Email

What To Say Instead of Sorry in an Email

Why it’s worth checking out:

Do you feel like you’re apologizing for everything? Are you as sick of it as others probably are? We’re digging this article from Indeed that advises different phrases to replace in your emails if you feel the need to apologize when it is not necessary. These tips will allow you to be sincere while still maintaining your professionalism.

Harvard Business Review The Power of Work Friends

The Power of Work Friends

Why it’s worth checking out:

As remote work increases, so does loneliness. Creating a workplace that cultivates relationships between employees has been found to increase motivation and productivity among workers. Here are simple ways to help your employees build bonds with each other in and out of the office.

Brian Tracy International Eat That Frog

Eat That Frog

Why it’s worth checking out:

No matter how much we like our jobs, there will inevitably be times when we have to do tasks we don’t enjoy. Instead of putting off these difficult tasks, we’re learning to embrace them thanks to the simple time management methodology of “eating the frog.”

QuillBot QuillBot Text Tools

QuillBot Text Tools

Why it’s worth checking out:

Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.

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