This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Summer is fast approaching, making it the perfect time to finish out your (digital) spring cleaning! From auditing your site for outdated content to analyzing and optimizing your page views, here are three easy ways to brush up your website.
Why it’s worth checking out:
No matter how much we like our jobs, there will inevitably be times when we have to do tasks we don’t enjoy. Instead of putting off these difficult tasks, we’re learning to embrace them thanks to the simple time management methodology of “eating the frog.”
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
Why it’s worth checking out:
Not even well-established best practices are immune from falling by the wayside. You’ll want to learn what Unbounce discovered when they explored whether or not including a video on your landing page boosts your conversion rate. Turns out, videos do not boost your landing page conversion rates—and in some cases, they might even harm them.
There are lots of ways to position your company, your product, or your value. But which is best for you? We took theCLIKK’s “Words that Sell” Workshop to learn how to answer that question. Here are the key insights we took away from the class.
Looking to increase your SEO knowledge and jump in the SERPs? Check out our latest whitepaper on 16 SEO Tips for Better Rankings.
In marketing, we’re always auditing. We’re constantly looking at products and services, grading the presentation and possible audience, and thinking of ways to make them better. Learn more about how this valuable service can help your business.
When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.