This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
For all of our clients we like to talk SEO and content writing with them about their website. What does this mean? How do we do it? Take a peek behind our “curtain” and see a little of what we do while working on SEO for our clients.
Why it’s worth checking out:
Do you feel like you’re apologizing for everything? Are you as sick of it as others probably are? We’re digging this article from Indeed that advises different phrases to replace in your emails if you feel the need to apologize when it is not necessary. These tips will allow you to be sincere while still maintaining your professionalism.
Why it’s worth checking out:
As remote work increases, so does loneliness. Creating a workplace that cultivates relationships between employees has been found to increase motivation and productivity among workers. Here are simple ways to help your employees build bonds with each other in and out of the office.
Why it’s worth checking out:
Summer is fast approaching, making it the perfect time to finish out your (digital) spring cleaning! From auditing your site for outdated content to analyzing and optimizing your page views, here are three easy ways to brush up your website.
Why it’s worth checking out:
No matter how much we like our jobs, there will inevitably be times when we have to do tasks we don’t enjoy. Instead of putting off these difficult tasks, we’re learning to embrace them thanks to the simple time management methodology of “eating the frog.”
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
Why it’s worth checking out:
Not even well-established best practices are immune from falling by the wayside. You’ll want to learn what Unbounce discovered when they explored whether or not including a video on your landing page boosts your conversion rate. Turns out, videos do not boost your landing page conversion rates—and in some cases, they might even harm them.
There are lots of ways to position your company, your product, or your value. But which is best for you? We took theCLIKK’s “Words that Sell” Workshop to learn how to answer that question. Here are the key insights we took away from the class.