Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Zyppy
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Winning Traffic with Semantic Search
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
QuillBot
QuillBot Text Tools
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Gill Andrews' blog
How to Write a Killer About Us Page for Your Small Business Website (+ Examples)
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
Unbounce
Video on Landing Pages Means More Conversions, Right? Wrong—Here’s Why
Why it’s worth checking out:
Not even well-established best practices are immune from falling by the wayside. You’ll want to learn what Unbounce discovered when they explored whether or not including a video on your landing page boosts your conversion rate. Turns out, videos do not boost your landing page conversion rates—and in some cases, they might even harm them.
Yes, You Can Market Nostalgia
There are lots of ways to position your company, your product, or your value. But which is best for you? We took theCLIKK’s “Words that Sell” Workshop to learn how to answer that question. Here are the key insights we took away from the class.
SEO: 16 Tips for Better Rankings
Looking to increase your SEO knowledge and jump in the SERPs? Check out our latest whitepaper on 16 SEO Tips for Better Rankings.
How a Marketing Audit Can Improve Your Business Performance
In marketing, we’re always auditing. We’re constantly looking at products and services, grading the presentation and possible audience, and thinking of ways to make them better. Learn more about how this valuable service can help your business.
4 Basic Link Building Strategies
When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.
13 Best SEO Ideas for 2021
Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
Designing for All Types of Diversity
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
Google
Google Question Hub
Why it’s worth checking out:
Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!