This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Not even well-established best practices are immune from falling by the wayside. You’ll want to learn what Unbounce discovered when they explored whether or not including a video on your landing page boosts your conversion rate. Turns out, videos do not boost your landing page conversion rates—and in some cases, they might even harm them.
There are lots of ways to position your company, your product, or your value. But which is best for you? We took theCLIKK’s “Words that Sell” Workshop to learn how to answer that question. Here are the key insights we took away from the class.
Looking to increase your SEO knowledge and jump in the SERPs? Check out our latest whitepaper on 16 SEO Tips for Better Rankings.
In marketing, we’re always auditing. We’re constantly looking at products and services, grading the presentation and possible audience, and thinking of ways to make them better. Learn more about how this valuable service can help your business.
When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.
Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
Why it’s worth checking out:
Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!
There are lots of ways to approach writing marketing copy, including the SBDO/A method. Join our copywriter as she breaks down her go-to approach and shares a few examples on what that looks like.
Why it’s worth checking out:
It can be easy to forget some simple steps when working on a large website redesign. Checklist Design is here to help, offering simple checklists of things to remember when creating common site design elements. Get the checklists (with helpful tips), as well as some inspiration, examples, and articles.
Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips to keep in mind when crafting case studies.
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.