Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.
STAT
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Top 7 SEO Trends in 2023
It’s only the beginning of 2023, yet we’re already witnessing the emergence of new tools that are set to revolutionize the way search engines present their SERPs. The pace of innovation seems relentless, with each passing day bringing with it new technology and features that surpass those that existed last year—or even last month. Moreover,…
Copy Blogger
SEO for Content Writers – Simplified
Why it’s worth checking out:
For all of our clients we like to talk SEO and content writing with them about their website. What does this mean? How do we do it? Take a peek behind our “curtain” and see a little of what we do while working on SEO for our clients.
Yoast
Internal linking for SEO: Why and how?
Why it’s worth checking out:
You’ve been told internal linking is important for helping your sites rank in the SERPs, but…why? How does it add value and what does that mean to Google? How does one get started? This comprehensive article by Yoast dives into the importance of internal linking and lays out what exactly you need to evaluate and update to make your internal linking strategy effective.
Google Passages: One Year Later
Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.
How to Rank a Video on YouTube
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
Search Engine Journal
4 Simple UX Practices Proven To Increase Conversions
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Zyppy
How Google Rewrites Page Titles
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Winning Traffic with Semantic Search
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
QuillBot
QuillBot Text Tools
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Setting Yourself Up for Success with User Search Intent
Understanding what your users are searching for can be the difference between getting the sale or not. See how to set yourself up for success with User Search Intent.
How To Handle the Core Web Vitals Update
With the release of the recent Core Web Vitals update, there are lots of questions on what to do and how to handle them on your own website.