Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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How to Rank a Video on YouTube
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
Search Engine Journal
4 Simple UX Practices Proven To Increase Conversions
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Zyppy
How Google Rewrites Page Titles
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Winning Traffic with Semantic Search
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
QuillBot
QuillBot Text Tools
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Setting Yourself Up for Success with User Search Intent
Understanding what your users are searching for can be the difference between getting the sale or not. See how to set yourself up for success with User Search Intent.
How To Handle the Core Web Vitals Update
With the release of the recent Core Web Vitals update, there are lots of questions on what to do and how to handle them on your own website.
SEO: 16 Tips for Better Rankings
Looking to increase your SEO knowledge and jump in the SERPs? Check out our latest whitepaper on 16 SEO Tips for Better Rankings.
12 Tips for SEO Writing
There are many things to keep in mind when writing a new blog post. They start before you even write the first sentence and continue after it’s published. Here are our 12 tips for SEO writing that will make your content more interesting to the reader AND help it rank organically on SERP.
4 Basic Link Building Strategies
When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.
13 Best SEO Ideas for 2021
Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.