What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

Yoast Internal linking for SEO: Why and how?

Internal linking for SEO: Why and how?

Why it’s worth checking out:

You’ve been told internal linking is important for helping your sites rank in the SERPs, but…why? How does it add value and what does that mean to Google? How does one get started? This comprehensive article by Yoast dives into the importance of internal linking and lays out what exactly you need to evaluate and update to make your internal linking strategy effective.

Backlinko Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Why it’s worth checking out:

Typically, link building is a lengthy and boring process that gets a minimal return on investment. But it doesn’t have to be; discover how Brian Dean and the Backlinko team doubled their search traffic in just two weeks using the “Skyscraper Technique”. We love their tips, tricks, and getting to see their examples in action.

Enough about us, we want to learn about you.

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