When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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13 Best SEO Ideas for 2021
Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
Designing for All Types of Diversity
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
Google
Google Question Hub
Why it’s worth checking out:
Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!
Get to the Point – A Writing Process
There are lots of ways to approach writing marketing copy, including the SBDO/A method. Join our copywriter as she breaks down her go-to approach and shares a few examples on what that looks like.
Checklist Design
Checklist Design
Why it’s worth checking out:
It can be easy to forget some simple steps when working on a large website redesign. Checklist Design is here to help, offering simple checklists of things to remember when creating common site design elements. Get the checklists (with helpful tips), as well as some inspiration, examples, and articles.
Case Studies: Easy (Yes, We Said Easy) Ways to Create Social Trust
Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips to keep in mind when crafting case studies.
How to Reduce Wasted Spend in PPC
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.
Exploding Topics
Top New Marketing Strategies
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
The 25th Article You’ve (Probably) Seen About Marketing Goals for the New Year
So you’ve read “Marketing Tends to Adopt in the New Year”, but is that advice really sound? Is it best practice? Let’s break down the best ways to make some real progress in the new year.
Gill Andrews' blog
Minimum Viable Conversation: What It Is and Why You Need It on Your Homepage
Why it’s worth checking out:
A Minimum Viable Conversation is a great measure of how much (and what kind) of copy you present to your audience before you offer them a CTA or a link to a new page. This article is a fresh take on a familiar topic – with lots of examples included to drive the point home.
3 Ways to Use Paid Search Prior To SEO
SEO is a top priority in making a website an integral cog in your business success. But, it’s also critical to step back and check the temperature before diving in. Check out these tips for using paid search prior to SEO.