This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
You’ve been told internal linking is important for helping your sites rank in the SERPs, but…why? How does it add value and what does that mean to Google? How does one get started? This comprehensive article by Yoast dives into the importance of internal linking and lays out what exactly you need to evaluate and update to make your internal linking strategy effective.
Why it’s worth checking out:
Mockups exist to show your designs in action, but too often they’re shown in a perfect world. In reality, your designs will face lots of challenges: wind, rain, time, graffiti, or even failing information carriers. Those unfortunate real-life situations are collected in Fockups, aka the funniest, most realistic design mockups you’ll ever see.
Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
Why it’s worth checking out:
There is a lot of coverage on browser devtools just exclusively focused on Chrome. This attempts to fix that by comparing and contrasting devtool features across major browsers.
There are many CMS options out there, but our go-to was, is, and will (probably) always be WordPress. Here’s why.
Why it’s worth checking out:
Created by Alvaro Trigo, this awesome resource generates easy CSS shadow gradients. Select your colors and spreads and copy the code with a click – all that’s left is to enjoy the beauty these snazzy shadows bring to your site.
Why it’s worth checking out:
Summer is fast approaching, making it the perfect time to finish out your (digital) spring cleaning! From auditing your site for outdated content to analyzing and optimizing your page views, here are three easy ways to brush up your website.
Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.
Why it’s worth checking out:
No matter how much we like our jobs, there will inevitably be times when we have to do tasks we don’t enjoy. Instead of putting off these difficult tasks, we’re learning to embrace them thanks to the simple time management methodology of “eating the frog.”
Why it’s worth checking out:
Typically, link building is a lengthy and boring process that gets a minimal return on investment. But it doesn’t have to be; discover how Brian Dean and the Backlinko team doubled their search traffic in just two weeks using the “Skyscraper Technique”. We love their tips, tricks, and getting to see their examples in action.
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.