Understanding what your users are searching for can be the difference between getting the sale or not. See how to set yourself up for success with User Search Intent.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Raster or Vector: Choosing the Best Imagery Style for Your Brand
Feel like you’re seeing cartoony brand imagery everywhere you look? You’re not alone. Learn more about the differences between raster and vector images and why you may choose one or another for your brand.
Gill Andrews' blog
How to Write a Killer About Us Page for Your Small Business Website (+ Examples)
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
How To Handle the Core Web Vitals Update
With the release of the recent Core Web Vitals update, there are lots of questions on what to do and how to handle them on your own website.
4 Basic Link Building Strategies: Part 2 – Connections
In part two of our series on link building, we focus on connections. Learn how to leverage your existing connections and even make new ones.
Unbounce
Video on Landing Pages Means More Conversions, Right? Wrong—Here’s Why
Why it’s worth checking out:
Not even well-established best practices are immune from falling by the wayside. You’ll want to learn what Unbounce discovered when they explored whether or not including a video on your landing page boosts your conversion rate. Turns out, videos do not boost your landing page conversion rates—and in some cases, they might even harm them.
Yes, You Can Market Nostalgia
There are lots of ways to position your company, your product, or your value. But which is best for you? We took theCLIKK’s “Words that Sell” Workshop to learn how to answer that question. Here are the key insights we took away from the class.
SEO: 16 Tips for Better Rankings
Looking to increase your SEO knowledge and jump in the SERPs? Check out our latest whitepaper on 16 SEO Tips for Better Rankings.
How a Marketing Audit Can Improve Your Business Performance
In marketing, we’re always auditing. We’re constantly looking at products and services, grading the presentation and possible audience, and thinking of ways to make them better. Learn more about how this valuable service can help your business.
Accelerate Media named a Top Digital Marketing Agency in New York
Cue the drum roll – Accelerate Media has been recognized among the top Digital Marketing Agencies In New York in 2021 by DesignRush Marketplace!
12 Tips for SEO Writing
There are many things to keep in mind when writing a new blog post. They start before you even write the first sentence and continue after it’s published. Here are our 12 tips for SEO writing that will make your content more interesting to the reader AND help it rank organically on SERP.
SparkToro
There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
Why it’s worth checking out:
Doing keyword research before publishing a page, blog, or post is not a one-size-fits-all situation. The folks at SparkToro broke down the basics of KWR—and their tips for social definitely made us stop and #thinkaboutit.