Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Is Email Marketing Dead?
Is email marketing dead? This marketing strategy is far more effective than you may think. Find out if this could be impactful for you to adopt into your marketing plan!
Best B2C Social Channels to Use (and Why)
Social media is a great tool for businesses of all sizes. However, if you’re a B2C business, you may be focusing your efforts on platforms that generate little engagement. Check out the preferred channels and why to use them.
Moz
How to Repair and Improve Local Business Reputation via Google Star Ratings and Reviews
Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.
SparkToro
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Why it’s worth checking out:
Do you find yourself trying to sound smarter than you actually are? When talking about strategy vs. tactics many people try to use the two interchangeably—but there is a difference. One of the top marketers in the industry dives into the difference, and it’s definitely worth the read.
Copy Blogger
SEO for Content Writers – Simplified
Why it’s worth checking out:
For all of our clients we like to talk SEO and content writing with them about their website. What does this mean? How do we do it? Take a peek behind our “curtain” and see a little of what we do while working on SEO for our clients.
Indeed
What To Say Instead of Sorry in an Email
Why it’s worth checking out:
Do you feel like you’re apologizing for everything? Are you as sick of it as others probably are? We’re digging this article from Indeed that advises different phrases to replace in your emails if you feel the need to apologize when it is not necessary. These tips will allow you to be sincere while still maintaining your professionalism.
Harvard Business Review
The Power of Work Friends
Why it’s worth checking out:
As remote work increases, so does loneliness. Creating a workplace that cultivates relationships between employees has been found to increase motivation and productivity among workers. Here are simple ways to help your employees build bonds with each other in and out of the office.
Yoast
Internal linking for SEO: Why and how?
Why it’s worth checking out:
You’ve been told internal linking is important for helping your sites rank in the SERPs, but…why? How does it add value and what does that mean to Google? How does one get started? This comprehensive article by Yoast dives into the importance of internal linking and lays out what exactly you need to evaluate and update to make your internal linking strategy effective.
Fockups
Fockups – F*cked Up Mockups
Why it’s worth checking out:
Mockups exist to show your designs in action, but too often they’re shown in a perfect world. In reality, your designs will face lots of challenges: wind, rain, time, graffiti, or even failing information carriers. Those unfortunate real-life situations are collected in Fockups, aka the funniest, most realistic design mockups you’ll ever see.
Accelerate Media Named the Best Legal Marketing Company in Rochester
Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
Can I DevTools?
Can I DevTools?
Why it’s worth checking out:
There is a lot of coverage on browser devtools just exclusively focused on Chrome. This attempts to fix that by comparing and contrasting devtool features across major browsers.