Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Search Engine Journal
4 Simple UX Practices Proven To Increase Conversions
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
4 Basic Link Building Strategies: Part 4 – Internal Linking
Easily increase your website’s performance with this tried and true link building strategy – internal linking.
Zyppy
How Google Rewrites Page Titles
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Winning Traffic with Semantic Search
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
4 Basic Link Building Strategies: Part 3 – Helping
In our third basic link building principle, we focus on links that come from helping others. This can be community link building or fixing broken links.
QuillBot
QuillBot Text Tools
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Setting Yourself Up for Success with User Search Intent
Understanding what your users are searching for can be the difference between getting the sale or not. See how to set yourself up for success with User Search Intent.
Raster or Vector: Choosing the Best Imagery Style for Your Brand
Feel like you’re seeing cartoony brand imagery everywhere you look? You’re not alone. Learn more about the differences between raster and vector images and why you may choose one or another for your brand.
Gill Andrews' blog
How to Write a Killer About Us Page for Your Small Business Website (+ Examples)
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
How To Handle the Core Web Vitals Update
With the release of the recent Core Web Vitals update, there are lots of questions on what to do and how to handle them on your own website.
4 Basic Link Building Strategies: Part 2 – Connections
In part two of our series on link building, we focus on connections. Learn how to leverage your existing connections and even make new ones.