This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Do you find yourself trying to sound smarter than you actually are? When talking about strategy vs. tactics many people try to use the two interchangeably—but there is a difference. One of the top marketers in the industry dives into the difference, and it’s definitely worth the read.
Why it’s worth checking out:
For all of our clients we like to talk SEO and content writing with them about their website. What does this mean? How do we do it? Take a peek behind our “curtain” and see a little of what we do while working on SEO for our clients.
Why it’s worth checking out:
Do you feel like you’re apologizing for everything? Are you as sick of it as others probably are? We’re digging this article from Indeed that advises different phrases to replace in your emails if you feel the need to apologize when it is not necessary. These tips will allow you to be sincere while still maintaining your professionalism.
Why it’s worth checking out:
As remote work increases, so does loneliness. Creating a workplace that cultivates relationships between employees has been found to increase motivation and productivity among workers. Here are simple ways to help your employees build bonds with each other in and out of the office.
Why it’s worth checking out:
You’ve been told internal linking is important for helping your sites rank in the SERPs, but…why? How does it add value and what does that mean to Google? How does one get started? This comprehensive article by Yoast dives into the importance of internal linking and lays out what exactly you need to evaluate and update to make your internal linking strategy effective.
Why it’s worth checking out:
Mockups exist to show your designs in action, but too often they’re shown in a perfect world. In reality, your designs will face lots of challenges: wind, rain, time, graffiti, or even failing information carriers. Those unfortunate real-life situations are collected in Fockups, aka the funniest, most realistic design mockups you’ll ever see.
Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
Why it’s worth checking out:
There is a lot of coverage on browser devtools just exclusively focused on Chrome. This attempts to fix that by comparing and contrasting devtool features across major browsers.
There are many CMS options out there, but our go-to was, is, and will (probably) always be WordPress. Here’s why.
Why it’s worth checking out:
Created by Alvaro Trigo, this awesome resource generates easy CSS shadow gradients. Select your colors and spreads and copy the code with a click – all that’s left is to enjoy the beauty these snazzy shadows bring to your site.
Why it’s worth checking out:
Summer is fast approaching, making it the perfect time to finish out your (digital) spring cleaning! From auditing your site for outdated content to analyzing and optimizing your page views, here are three easy ways to brush up your website.
Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.