This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Typically, link building is a lengthy and boring process that gets a minimal return on investment. But it doesn’t have to be; discover how Brian Dean and the Backlinko team doubled their search traffic in just two weeks using the “Skyscraper Technique”. We love their tips, tricks, and getting to see their examples in action.
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Easily increase your website’s performance with this tried and true link building strategy – internal linking.
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
In our third basic link building principle, we focus on links that come from helping others. This can be community link building or fixing broken links.
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Understanding what your users are searching for can be the difference between getting the sale or not. See how to set yourself up for success with User Search Intent.
Feel like you’re seeing cartoony brand imagery everywhere you look? You’re not alone. Learn more about the differences between raster and vector images and why you may choose one or another for your brand.
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
With the release of the recent Core Web Vitals update, there are lots of questions on what to do and how to handle them on your own website.