Northern Lights Sticks

Time Frame: 2 Years (2017-2019)

Increase in Monthly Site Traffic

#1 Spot for
Organic Search Results

a(m) helped light up’s presence on the web with targeted SEO improvements.


Northern Lights Sticks doesn’t sell drum sticks or walking sticks – they sell high-quality glow sticks and glow products for all uses and occasions. Their product offerings are diverse and their prices and shipping times are spectacular; however, this wasn’t enough to set them apart from their competitors. To get an oh-so-desired boost in site traffic and sales, they wanted to improve their organic rankings on Google. It was on a(m) to come up with a comprehensive Search Engine Optimization content strategy that would deliver the desired results. 


Prior to working with a(m), neither their organic website traffic nor their paid search traffic was at a volume that generated the number of sales they desired. On average, would receive 143 clicks per month, which calculated to just 4 clicks each day. In a perfect world, they wanted to see traffic at quadruple that amount or more. Accelerate Media knew that the Search Engine Optimization strategy we implemented would need to be well-targeted and extremely specific, guiding searchers to whenever they looked for glow sticks for specific uses (camping, roadside safety, DJing, etc.), glow sticks for certain events (4th of July, raves, power outages, etc.), or even just specific types of glow products (necklaces, bracelets, assortments, etc.).

Our Solution

Keyword Research


Accelerate Media took the time to research what terms people were searching for when it came to glow sticks. We were then able to focus on a specific high-volume keyword, say, “emergency glow sticks” and implement specific pages for that keyword showing applicable products. We would not only ensure the heading and title of the page used that keyword, but we would draft engaging content for people to learn more about that topic and how and why Northern Lights glow sticks are the product they want to purchase. 

Glow Sticks Keyword Optimization

SEO Copy Implementation


After the Search Engine Optimization copy implementation, was generating 1,305 clicks per month – a remarkable 900% increase in clicks. The best part? All of those clicks were 100% free. By capitalizing on what people were already searching for, we were able to drive more traffic and online sales. The only money spent on this undertaking was for content creation and website design to make the new pages a reality, meaning that once our invoice was paid, the rest was pure profits for Northern Lights. 

Glowsticks Traffic Trends

“Their SEO implementations are strategic and their marketing suggestions are calculated. The success they’ve brought our business is more than we could have ever expected when we started with them.”

Ted Rockwell, President