687 Lee Road, Suite 208 | Rochester, NY 14606
If you’re looking for an agency to throw up a quick website and walk away, you’re looking in the wrong place. Similarly, if you’re expecting to spend endless hours discussing your brand temperature, you might be disappointed. We do our best to balance strategic goals with practical needs and we judge our success on results. That means a solid process, on a faster timeline, with less pain and more gain.
A lot of people play the violin. But many make it sound like a screaming cat. The same is true of branding: A lot of people say they do it, but sometimes it’s a painful process with results that are less than you hoped for.
I came to branding and marketing strategy from The New York Times and Random House and years in advertising. Maybe it’s the inquisitive, literary side of me, but I love nothing more than diving in and finding out something I didn’t know before about my client, and then using it to carve out a unique brand position.
When I’m not at work, I’m a mom to two beautiful children and one crazy dog. I take kickboxing classes to maintain my sanity, and I escape into a good book whenever I can.
Oh, and I play the violin.
I am sometimes teased about being the “Doogie Howser” of website development. Not to brag, but I earned a Masters in Information Systems from the University of Buffalo with a 3.94 GPA at the age of 22. As an undergrad, I was a Philosophy minor. So with all my real world work experience, I’ll someday write The Zen and Art of Database Maintenance.
The secret to my success at developing websites? Pizza. There is a direct correlation between how much pizza I eat during every project, and my ability to conquer even the most challenging projects. So far, a(m) has had a sizable pizza expense. And lots of happy clients. Works for me.
I strive to be one of the rare marketing professionals who is able to bring together a wide variety of different skills and attributes. Because a great marketer also has to be a great communicator, strategic planner, analyst, brand ambassador, budgeter, copywriter, and researcher. I think that’s why I love marketing so much – it’s not just one thing. There’s always something you can be improving, especially when the way that people consume information changes almost daily.
I come from the media world that tracked this consumption very closely – first Penguin Group USA, then New York Public Radio, and eventually ended up leading online sales and marketing efforts for USA TODAY. I love bringing the knowledge I’ve acquired from these institutions to our clients and using it to make their marketing efforts better and more effective.
When I’m not figuring out the newest marketing trends, you can find me at home playing with my best friends—my dogs Molly and Roger.
I love music. Ever since I was a kid I would jam out with my dad to Earth Wind & Fire and Michael Jackson. I realized that with the right tools, you can do anything you put your mind to. I rely on this insight in creating both websites and music.
I believe that the internet is like music, with infinite possibilities, and that there is definitely a good and a bad—but everyone has their own preferences. I’m an alchemist of web design, and my philosopher’s stone is making sure the client is just as happy with the end result as I am.
I build things for web, iOS, and macOS. I enjoy the variety and challenge that comes with working across multiple platforms and architectures. The things that make me most excited at work: a pretty typeface, a good debugging session, and getting started on a fresh project.
When I’m not writing code I’m most likely listening to sad songs and musicals, off in my own world learning something new (and probably completely useless?) – or living my best life with my adorable girlfriend and our color-coordinated pets.
After more than two decades designing digital experiences for companies including Amazon, Microsoft, Adobe, Nike, and Xerox, I recently returned home to Rochester, New York after many years in Seattle. Throughout my career, I’ve worked across UX, product design, visual design, and user research, partnering with cross-functional teams to simplify complex problems and create products that help people do their best work.
My approach to design always starts with the user. Before thinking about interfaces, features, or aesthetics, I’m curious about the people I’m designing for—their goals, motivations, and the obstacles they face. I believe design isn’t just about making things beautiful; it’s about creating experiences that feel clear, intuitive, and purposeful. When we truly understand users, we can build solutions that not only look great but genuinely improve their lives.
When I’m away from my desk, you’ll usually find me wandering Rochester’s Public Market, writing screenplays, or exploring the city I’m happy to call home again.
I came into digital marketing through a combination of curiosity and connecting numbers to narratives. Marketing at its core is about people, what they care about, what they are searching for, and what finally convinces them to say yes.
With a background handling large volumes of client accounts, paid media, performance analytics, and strategy, coupled with an MSc in Technology Innovation Management & Entrepreneurship from RIT, I learned early that the difference between good results and great results usually lives in the data. I am most engaged when the work is purposeful and the metrics tell an honest story.
Outside of work, you will find me at home watching either K-drama or reality TV.
I love my job. I really do. Every day brings new ideas, new challenges, and new relationships. A varied background in entertainment, marketing, and management gives me a strong foundation for providing effective solutions. I enjoy taking the time to understand my clients, their businesses, and their goals.
The best part about what I do every day is piecing together the puzzle of each project. I have an incredible team that can do just about anything. And thanks to them we translate our clients’ visions into reality. A job well done, a happy client, and a product everyone is proud of. What could be better?
In my spare time, I do volunteer work and am a familiar face at the local volleyball court—at the beach when possible, but given our weather, inside is okay too.
We are actively seeking clients in Rochester, Buffalo, Syracuse, and New York City.
