Accelerate Media is thrilled to accept a Web Excellence Award for ECommerce Design and Website Features & Design for Planet Magic!
Our client, Vince Mancuso, is an educator and magician who is passionate about magic and science, and about using magic to create engaging learning experiences for students. He initially came to a(m) asking us to audit and provide marketing recommendations for his four e-commerce websites. However, we quickly determined that this was a strategy issue, not a marketing issue.
Instead of working to improve the existing sites, which were lacking in brand expression and benefit-based messaging, we started fresh with two new brands and two new websites:
Planet Magic: an all-magic, all-the-time website with a robust magic shop; a subscription service for magic crates; and a free subscription for teachers to run after-school magic clubs
Captivating Science: a site chock full of products and resources for science teachers and enthusiasts, phenomena-driven lessons; lessons for using magic to teach science concepts, a digital NGSS masterclass for teachers; and a subscription service for curiosity crates.
The unified brand presence maintains cohesion while giving each store and sub-brand their own unique sparkle. We used WordPress Multisite to house both sites and created a shared inventory for all products. The comprehensive store structure accommodates different audiences and distinct shopping journeys—and works across both stores and all products. Functionality includes quarterly and annual subscription options, digital and streaming downloads, and customized bundles with separate cost and shipping structures.
Captivating Science is a work in progress, but Planet Magic is live and inspiring awe, wonder—and sales—on a daily basis!
“Everything is fantastic. I couldn’t be happier! From start to finish, the Accelerate Media team was exceptional—highly skilled, responsive, creative, thorough, and professional. If you’re looking for a team that combines expertise with excellence, look no further: Accelerate Media is the answer. I highly recommend them!”
– Vince Mancuso, Owner
