Melissa Lord, Managing Director of Accelerate Media, has been named a 2026 Women of Excellence Honoree by the Rochester Business Journal.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Filter For:
All
Advertising Development/Design eCommerce Link Building Marketing News & Events SEO Social Media
Filter By: All a(m) Industry
Filter By: All a(m) Industry
The 5 Best Marketing Blogs to Keep You Current in 2024
Marketing is a constantly changing landscape and at times it can feel hard to keep up. With so much information out there, how can you know what to trust? We spend our time researching and implementing best practices for marketing daily. We can stay up-to-date on the latest trends and changes thanks to our favorite…
2024 SEO Trends: Top 7 Organic SEO Tips To Utilize
We’ve put together a concise summary of organic SEO tips to utilize in conjunction with the 2024 SEO trends that we’re likely to continue seeing.
Content Marketing Institute
7 Generative AI Prompts To Help Your Content Marketing Workflows
Why it’s worth checking out:
Since AI has hit the marketing world, we have slowing integrated it into our workflow to help better serve our clients. This article from the Content Marketing Institute gave us 7 steps to try it out in our day to day tasks.
The Principles of Copywriting: Follow the 4 Cs
When it comes to copywriting for marketing & advertising, the manner in which you convey your message wields remarkable power. Crafting compelling and persuasive content is an essential skill if you hope to effectively promote your product or service. Whether you’re writing a product description, a social media post, an email campaign, or a blog…
Accelerate Media Wins Web Excellence Award
Accelerate Media is thrilled to accept a Web Excellence Award for ECommerce Design and Website Features & Design for Planet Magic!
Accelerate Media Named One of The Best Digital Marketing Agencies in Rochester
Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
Best B2C Social Channels to Use (and Why)
Social media is a great tool for businesses of all sizes. However, if you’re a B2C business, you may be focusing your efforts on platforms that generate little engagement. Check out the preferred channels and why to use them.
Accelerate Media Named the Best Legal Marketing Company in Rochester
Exciting news – Accelerate Media has been recognized as one of the Best Legal Marketing Companies in Rochester by Expertise.com!
Why Use WordPress: A CMS Comparison
There are many CMS options out there, but our go-to was, is, and will (probably) always be WordPress. Here’s why.
Google Passages: One Year Later
Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.
How to Rank a Video on YouTube
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.