This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Summer is fast approaching, making it the perfect time to finish out your (digital) spring cleaning! From auditing your site for outdated content to analyzing and optimizing your page views, here are three easy ways to brush up your website.
Why it’s worth checking out:
No matter how much we like our jobs, there will inevitably be times when we have to do tasks we don’t enjoy. Instead of putting off these difficult tasks, we’re learning to embrace them thanks to the simple time management methodology of “eating the frog.”
Why it’s worth checking out:
Typically, link building is a lengthy and boring process that gets a minimal return on investment. But it doesn’t have to be; discover how Brian Dean and the Backlinko team doubled their search traffic in just two weeks using the “Skyscraper Technique”. We love their tips, tricks, and getting to see their examples in action.
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Why it’s worth checking out:
Upgrade your company’s About page with these easy tips and tricks. Gill Andrews outlines things to avoid, tips to keep in mind when differentiating yourself, and even provides actionable examples to show you how to write it right.
Why it’s worth checking out:
Not even well-established best practices are immune from falling by the wayside. You’ll want to learn what Unbounce discovered when they explored whether or not including a video on your landing page boosts your conversion rate. Turns out, videos do not boost your landing page conversion rates—and in some cases, they might even harm them.
Why it’s worth checking out:
Doing keyword research before publishing a page, blog, or post is not a one-size-fits-all situation. The folks at SparkToro broke down the basics of KWR—and their tips for social definitely made us stop and #thinkaboutit.
Why it’s worth checking out:
Sure, triangles and hexagons are cool, but what about a more custom approach to your background design elements? CSS-TRICKS has (you guessed it) great CSS and SVG tricks to make awesome elements that are 100% one-of-a-kind.
Why it’s worth checking out:
Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!
Why it’s worth checking out:
“Exclusionary designs are often the result of ignorance and neglect, rather than intentional choices,” and it’s something we as an industry need to consciously work to overcome. This discussion with Kat Holmes, leading authority on inclusive design, lays out what happens if we don’t create inclusively and how to start to overcome this design deficit.