This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Although this article is a few years old, the content is just as resonant today (perhaps even more so). As our UI capabilities have advanced, we need to remember that not EVERYTHING needs to be animated or jazzed up. In fact, we benefit from being selective about UI functionality.
Why it’s worth checking out:
Have you ever landed on someone’s website, read the whole thing, and are still left absolutely clueless as to what they actually DO? Yeah, us too. This article taught us a crazy simple test to make sure we’re never “that company” and identify confusing content we may have written.
Most business owners become so familiar with their site that they are blind to what outsiders’ first impressions are. Because of this, we have created a list of some of the most common reasons why people may be leaving your website too quickly.
Native advertising is a concept that’s on fire these days. Every marketing blog seems to rave about how it‘s the new must-do kind of advertising! But what on Earth is it and how can it fit into your marketing plan?
Why it’s worth checking out:
Website sustainability is a hot take that we had previously not been considering. But, upon realizing that the internet consumes more electricity than the UK, we quickly realized that we should actually care about this! It made us wonder: how many of our clients could we improve?
Good grammar and writing are essential in the workplace. Whether it’s emailing a coworker, typing a proposal, or constructing a blog post for your company, it’s imperative that you get your point across in a professional, intelligent manner.