Zyppy, an SEO software company, recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS. From title length, to what kind of separator is used, brackets vs parentheses, Zyppy put together a what not to do if you don’t want Google to rewrite your carefully crafted page titles.
How Google Rewrites Page Titles
Accelerate Media
| Staff Piece