Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Designing for All Types of Diversity
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
Get to the Point – A Writing Process
There are lots of ways to approach writing marketing copy, including the SBDO/A method. Join our copywriter as she breaks down her go-to approach and shares a few examples on what that looks like.
Starting with Irony, Finding Headlines in Body Copy, & Other Copywriting Secrets
Looking for copywriting inspiration? It could come from anywhere – even an ad campaign from the 60s. The digital class 30 Copywriting Secrets from the Best Ad Campaign of All Time by Alan Sharpe offered up a heavy dose of copywriting wisdom and no small amount of inspiration. Check out a few of the best tips & tricks he shared.
Should You Look at Competitor Websites for Inspiration?
Competitors’ websites are often the first place you turn when starting design for a new client. But, is that really the best place to start? Yes – to a point. Read more about some of the reasons why we look at competitors and some of the things to keep in mind when doing so.
Case Studies: Easy (Yes, We Said Easy) Ways to Create Social Trust
Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips to keep in mind when crafting case studies.
How to Reduce Wasted Spend in PPC
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.
The 25th Article You’ve (Probably) Seen About Marketing Goals for the New Year
So you’ve read “Marketing Tends to Adopt in the New Year”, but is that advice really sound? Is it best practice? Let’s break down the best ways to make some real progress in the new year.
Link Building – Keep the Process Human
By being an effective communicator, giving out links, and fostering new human connections, you will quickly and easily enhance your link building. See a few tips and tricks we use here at a(m).
Three Fundamental Tools for Starting Development
This article highlights some of the development tools we use regularly here at a(m) and why. In this installment, we discuss three of the fundamental ones we utilize at the onset of a development project.
Is Your Online Payment Provider Right for You?
There’s a lot of speculation about what online payment provider is best. So we did some investigating. Check out our evaluations of Authorize.Net, Stripe, PayPal and PayPal Pro based on customization, security, cost, customer service, and user interface.
3 Ways to Use Paid Search Prior To SEO
SEO is a top priority in making a website an integral cog in your business success. But, it’s also critical to step back and check the temperature before diving in. Check out these tips for using paid search prior to SEO.