Show and sell: ramp up your sales with broadcast collateral. Many companies fear video marketing is too expensive or even ineffective. That may have been the case in the bad-old dial-up days, but today, engaging video productions and animations can convey information and ideas—and motivate action—in ways that words alone cannot.
Video marketing is often overlooked because companies don’t see the benefit. However, the statistics tell a different story. According to Forbes, 90% of customers say that product video helps them make buying decisions and, according to Animoto, 64% say that watching a video makes them more likely to buy. But it’s not just the customers; marketing professionals know it too! According to HubSpot research, 97% of marketers say that video has helped increase user understanding of their product or service.
Different Videos for Different Audiences
It’s one thing to shoot a hero video loop for your home page and another to construct an attention-grabbing clip for social media; one thing to capture a heartfelt service testimonial, another to create an animated explainer video. Lucky for you, we understand the nuances of video production—and when to choose which format and what style.
Let our Rochester team of video marketing experts create the right video for your marketing needs. We know the tips and tricks for making a video enticing and effective, and we draw upon best practices and our own experience to make the right choices for length, SFX, VO, text overlays, captioning, and more.
A Style That Suits You
Not only does your video content need to suit the situation; it also needs to reflect your brand and your business. Want to showcase your space, your team, and your culture? We’ll come to you to capture live footage. Want to explain a service or highlight the unique functionality of a product? We’ll likely take a more graphic-driven approach that weaves in real footage or stills. No matter what you hope to achieve with your video, we’ll find the visual style that suits your business and the format that gets results.
Check out some videos that convert.
Draft Sharks is a nationally recognized Fantasy Football advice website. Since much of its content is gated to non-members, a(m) created a series of explainer videos to allow people to see “behind the curtain.” We tested various scripts and productions for engagement and conversion rates, and ultimately implemented the winning versions on the home page, on PPC landing pages, in YouTube video campaigns, and on instructional pages. This effort helped realize a 40-60% increase in conversion rate across the board, as well as a 128% increase in paid memberships.
“The combined skill set and competency at Accelerate Media is higher than any other company I’ve worked with.”
CEIPAL is a SaaS platform that offers two products for automating the front- and back-office business operations for staffing companies. Since CEIPAL doesn’t have a “tangible” product to easily highlight, a(m) created a series of videos explaining some of the major features of the two platforms as well as more targeted videos that call out some of the programs’ advanced capabilities.
“Accelerate Media’s ability to take something good and turn it into something great is truly remarkable. To say it simply, they know their stuff.”
Our partnership with Dr. Vega began more than a decade ago, with the brand identity and website that helped him open his practice. Since then we’ve worked with him on a brand refresh, a new website to represent his expanded practice—which now includes a newly opened medical spa, ongoing site optimizations, and a full range of inbound and outbound marketing efforts.Hallmarks of the site include large, inviting imagery and a “before and after” gallery that features beautiful, high-quality photography.
“We really value the variety of services a(m) offers, as well as their clear expertise in web design and their consistent, proactive improvement initiatives on our behalf.”
Conversions were key, and not a simple assignment for this provider of an incredible suite of educational supplies and online learning products. Keeping the site streamlined and uncluttered while effectively communicating the full range of products available was a key consideration in our final design and functionality requirements—along with multiple videos and a marketing strategy to drive sales.
“a(m) produced a first-class video to highlight the features and benefits of our Online Learning Program. It was done extremely well and yet very quickly in order to meet a pressing market need.”
Our web strategy for GeoTherm is simple: differentiate them in a cluttered, competitive field of energy efficiency providers to effectively establish their position as specialists in the design and installation of high-end custom solutions.
Eldre needed a new and improved digital presence to reflect their technical expertise and the high quality of their products. We designed an updated brand and integrated their new look into an improved website. We also created a custom database and user-only login section of the website, making it easy for engineers to access critical, technical information and enhanced product specifications.
Did we mention our team has purchased more than $1M in radio?
We don’t push radio advertising, but we can help you decide where it fits in your overall marketing strategy. And we’re much less biased than a radio salesperson.