This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Looking for copywriting inspiration? It could come from anywhere – even an ad campaign from the 60s. The digital class 30 Copywriting Secrets from the Best Ad Campaign of All Time by Alan Sharpe offered up a heavy dose of copywriting wisdom and no small amount of inspiration. Check out a few of the best tips & tricks he shared.
Why it’s worth checking out:
How accurately can we recall logos we see on a daily basis? This experiment had 156 Americans draw 10 iconic logos from memory to see just that. Ultimately, it seems most folks are great with colors, but weak on shapes and elements. Check out the (hilarious) drawings for yourself and quiz your own logo memory.
Why it’s worth checking out:
It’s safe to say the internet is here to stay thanks to GitHub. Earlier in 2020, 21 terabytes of GitHub open source repository data was transferred to 186 reels of digital photosensitive archival film, now preserved alongside other valuables in Arctic vaults in case of a doomsday situation.
Competitors’ websites are often the first place you turn when starting design for a new client. But, is that really the best place to start? Yes – to a point. Read more about some of the reasons why we look at competitors and some of the things to keep in mind when doing so.
Why it’s worth checking out:
When they say “complete guide”, they mean it. From defining media types to discussing upcoming media queries, this article lays out the what, why, and how of various query options. It walks through implementation, ways to upgrade existing materials, and so much more.
Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips to keep in mind when crafting case studies.
Why it’s worth checking out:
This article tackles two major topics in marketing at once: email content and social media. The tips are practical and easy to digest, offering up a pretty immediate plan of action on how to get started turning social content into email marketing messages.
Why it’s worth checking out:
When Google announced its 2020 page experience update, it didn’t provide much detail in the way of a plan to help businesses adapt to them. The Web Vitals initiative explains in detail what to expect with the updates and provides an extensive list of tools for companies to use internally to make sure they’re compliant.
Why it’s worth checking out:
Moz is a great source that we recommend in general, but the reason we love this particular article is because of the way it gracefully tackles a major topic on the forefront of most marketers’ minds during COVID. The graphical elements are well done and the insights offered are inquisitive, reassuring, and informative.
Why it’s worth checking out:
Many web developers are currently wondering what that means for them. This article dives into the stats of the various versions, makes predictions about what the future will look like, and even provides a workaround solution to make Bootstrap work on IE 11.
Why it’s worth checking out:
Natural language processing (NLP) is gaining popularity in the industry given its role in SEO and page sentiment is an SEO aspect largely determined by NPL. If you’re interested in learning more about how NPL is affecting your SEO scores and how to use it in your favor – we highly recommend this article.
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.