When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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3 Steps for Transforming Social Media into Your Best Performing Lead Generator
Our founder, Jason Foley, sat down with CEIPAL to discuss advertising on social media. He breaks down three steps to turn social media into your best performing lead generator.
13 Best SEO Ideas for 2021
Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
CSS-TRICKS
Three Ways to Blob with CSS and SVG
Why it’s worth checking out:
Sure, triangles and hexagons are cool, but what about a more custom approach to your background design elements? CSS-TRICKS has (you guessed it) great CSS and SVG tricks to make awesome elements that are 100% one-of-a-kind.
Designing for All Types of Diversity
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
Google
Google Question Hub
Why it’s worth checking out:
Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!
Get to the Point – A Writing Process
There are lots of ways to approach writing marketing copy, including the SBDO/A method. Join our copywriter as she breaks down her go-to approach and shares a few examples on what that looks like.
Adobe
How Kat Holmes Transforms Businesses with Inclusive Design
Why it’s worth checking out:
“Exclusionary designs are often the result of ignorance and neglect, rather than intentional choices,” and it’s something we as an industry need to consciously work to overcome. This discussion with Kat Holmes, leading authority on inclusive design, lays out what happens if we don’t create inclusively and how to start to overcome this design deficit.
Checklist Design
Checklist Design
Why it’s worth checking out:
It can be easy to forget some simple steps when working on a large website redesign. Checklist Design is here to help, offering simple checklists of things to remember when creating common site design elements. Get the checklists (with helpful tips), as well as some inspiration, examples, and articles.
Starting with Irony, Finding Headlines in Body Copy, & Other Copywriting Secrets
Looking for copywriting inspiration? It could come from anywhere – even an ad campaign from the 60s. The digital class 30 Copywriting Secrets from the Best Ad Campaign of All Time by Alan Sharpe offered up a heavy dose of copywriting wisdom and no small amount of inspiration. Check out a few of the best tips & tricks he shared.
Branded in Memory
Branded in Memory
Why it’s worth checking out:
How accurately can we recall logos we see on a daily basis? This experiment had 156 Americans draw 10 iconic logos from memory to see just that. Ultimately, it seems most folks are great with colors, but weak on shapes and elements. Check out the (hilarious) drawings for yourself and quiz your own logo memory.
GitHub
GitHub Archive Program: the journey of the world’s open source code to the Arctic
Why it’s worth checking out:
It’s safe to say the internet is here to stay thanks to GitHub. Earlier in 2020, 21 terabytes of GitHub open source repository data was transferred to 186 reels of digital photosensitive archival film, now preserved alongside other valuables in Arctic vaults in case of a doomsday situation.