SEO is a top priority in making a website an integral cog in your business success. But, it’s also critical to step back and check the temperature before diving in. Check out these tips for using paid search prior to SEO.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Social Media on the Clock: Top B2B Channels
How can companies ensure that they are getting the kind of social media interaction they want and need to grow their business? How do they know they’re investing in a solid growth strategy? Here are some ways to improve your social channels – all you need is a watch.
People Don’t Read on the Web…Please Read On
In preparation for this blog entry on web copy, I was considering some “truths” of online marketing—specifically, of writing copy for online marketing. #1 on the list: People don’t read. Please read on…
Spruce Up Your Summer Marketing
It’s time to spring-clean your online marketing and set yourself up for a successful summer. Ask yourself the following questions; the answers can help you improve your website’s profitability and optimize your marketing plan as a whole.
Logos: Why Bigger Isn’t Always Better
One of the first items of feedback on website design we often receive is, “Can you make my logo bigger?” We can almost guarantee you’ve heard that one before, too. Learn how we deal with this subjective request in an objective way.
Conversion Rate Optimization: Techniques That Work
Let’s update this button, make that logo bigger, and add an arrow pointing to the form. Will these little changes ever be enough? Probably not, if you are an online marketer! Check out a few pieces of CRO wisdom we’ve acquired over the years.
Modern Website Design Trends for Modern Times
Journey with us as we explore some of the latest website design and digital marketing trends. From broken grids to 3D design elements, learn about and see examples of what’s leading the industry today.
Magento Development: Is it the Right eCommerce Solution For Your Project?
Magento is a scalable, high-performance Ecommerce solution for businesses. Right out of the box, it contains most of the functionality anyone would want or need in a shopping cart. It’s also extremely flexible and infinitely customizable.
Seasonality, Holidays, and ROI
Conversion intent is highest during the months of November and December and consumers have their wallets out – ready to pull the trigger on any deal that appeals to their interests. Don’t sit idle; there’s money on the table!
Yii Development: Is it the Right Framework for Your Project?
Yii is a high-performance, component-based PHP framework for rapid application development. It can be used for developing a variety of Web applications using PHP. It is especially suitable for large-scale applications.
Above the Fold
You want your users to see all (or a majority) of your website content at first glance, aka “above the fold.” But what does that really mean, and is it still a relevant practice?
8 Ways Your Website is Driving Customers Away
Most business owners become so familiar with their site that they are blind to what outsiders’ first impressions are. Because of this, we have created a list of some of the most common reasons why people may be leaving your website too quickly.